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LBS MBA application essay review

So you’ve decided to apply to an MBA, congratulations!  This is a great first step towards taking part in a transformative experience that will be with you for the rest of your life.

No matter what program you’ve decided to apply to, the application process usually follows the same steps:

  1. Prep for the GMAT or GRE and get a competitive score
  2. Write one or more compelling essays
  3. Collect and submit letters of recommendation, transcripts and an updated CV
  4. If the above three items paint an interesting picture, you’ll get invited to an interview

Today, we’ll talk about how you should think about your essays.

LBS asks for only two essays but at 500 words, their recommended length is slightly higher than most other MBA programs.

What should I write about in the LBS essay?

The answer to that question seems extraordinarily simple – just use the prompt that was given to you by the LBS admissions department.  This year LBS requires all applicants to write one essay.  As most other MBA programs do, there is the option to write a second essay.

  1. First essay
What are your post-MBA goals and how will your prior experience and the London Business School program contribute towards these?

2. Second essay (optional)

Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?


Your question bank sample is on the way! You can practice live now at https://tryvoomer.com!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

So I just answer those questions?

Yes, but do so in a way that you avoid the number 1 mistake we see applicants make over and over – repeating information already available somewhere else.

As part of your application, you’ve updated your CV – there is a lot of information on that document.  To name a few that you’d typically find on a CV, names of companies you’ve worked at, highlights of the results you managed to accomplish, your job titles, etc.

Does it make sense to repeat all of that on the essays?  Nope.

Do lots of applicants fall into that trap and repeat information already documented on their CVs?  Yep.

Do you think admissions likes to read essays that talk about things already discussed somewhere else in your application?  I’ll let you answer that one…

Answering the first essay on your LBS application

Notice how the prompt talks about “post-MBA goals” and “previous experience”.  That is a great clue that will help you write a truly impactful essay.  Nothing on that prompt talks about job specific issues.

CVs are normally broken down into tightly timeboxed periods, mostly linked to job titles.  This makes telling stories about how you created value in ways that crossed departments, job titles, years, etc very hard in a CV.  So the first essay should focus on that.  

LBS MBA application essay review
LBS MBA essay review. Don’t miss this important step.

 

You could talk about how you mentored someone over several years and how they grew.  Or how a project you started as an analyst at a company was built upon by others even as you moved to another department.

On that first question, you want to tell admissions about things that the rest of your application cannot answer.

Answering the second essay on your LBS application

Most MBA programs will have a section within their application that allow you to write about extenuating circumstances that might explain a low GPA, GMAT/GRE score, large gap in your employment history, etc.

LBS however, elevates this to “essay” category, rather than a simple textbox somewhere in your application.

Some might be tempted to use this opportunity to talk about some achievement of theirs that isn’t very prominent in the rest of the application – resist that temptation.

Admissions expects to read about extenuating circumstances that explain something unexpected in your application.  They do not want to hear about how you increased sales at ACME Corp. by 20%.

So only write that essay if there truly is something that needs to be brought to light.

Conclusion and special offer – free LBS essay review

The LBS admissions department gives you the opportunity to branch out from your CV and work experience – take those opportunities.  It helps to make admissions life a lot easier and reading your essays more interesting – ultimately, improving your odds!

At Voomer, we are offering free LBS MBA essay reviews for a limited time.  

Just use our MBA interview prep platform (also free!) and we’ll review one of your essays.

Questions on Voomer match what you’ll get on the LBS video interview and after going through a set of questions, you’ll get an artificial intelligence powered report on your results with specific, actionable steps you can take to improve your performance.

Your response is broken down into multiple components and analyzed individually and then as a whole.  From delivery to content to body language and camera position.

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Interview Prep Tips

LBS MBA Video Interview Prep

Background

The London Business School (better known by its acronym LBS) is one of Europe’s most prestigious business schools.  90% of the class comes from outside the UK and on average, candidates have 5.5 years of work experience.

LBS introduced video as part of the application process at their MBA program around 2016.  It has quickly become a key part of an applicant’s submission package – a trend we see over and over across universities that use video in admissions.  Therefore, prepping thoroughly for LBS’s MBA video interview is a key part of a successful applicant’s journey.

Admissions staff at LBS value the video interview greatly since it allows them to get a better feel for who they are in an environment that is not as staged as an essay (where some candidates outright hire ghostwriters to pen them a perfect essay) or relentlessly drilled for as the face to face interview.  

We recently made a video that goes over some of the things I’m going to discuss in this article.  Take a look at the video but read on for more!

After you are done, make sure to swing by Voomer to practice for your interview and get AI-powered feedback on your answers.

What to expect

Questions on the video interview tend to mix up classic MBA application questions (for example, “why do you want an MBA from LBS”, “what is your greatest achievement”, etc) with questions that are highly focused on gauging the applicants capacity to work with a very diverse set of classmates, so expect questions such as “why is teamwork important?”.  This makes sense since LBS admissions is trying to build extremely diverse cohorts.  They are not trying to play tricks and ask “gotcha” questions, their intention really is to get to know you better.

Recording the LBS video interview is a relatively straightforward process.  The interview is run on a platform managed by a company called Kira Talent.  You have to answer two questions – usually randomly drawn from a question bank.  Those questions are delivered in the form of a video recording, one at a time.  After hearing each question, the applicant has 40 seconds to prepare an answer and 60 seconds to respond.

Make sure you prep for LBS's video interview
Preparing for LBS’s video interview

To be absolutely clear: You only have one chance to record those answers!  There are no retries!  

Once you’ve recorded your answer there is no way you can record again.  The only exception is if there is a legitimate technical issue and the Kira staff verifies that video was not captured or there was some other sort of problem.  If you ask LBS admissions to redo the video interview without a valid technical reason, your application will probably be flagged and not in a good way.


Your question bank sample is on the way! You can practice live now at https://tryvoomer.com!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

How to prepare for LBS’s video interview

A good way to avoid stressing out due to technical issues is testing the Kira platform before you start answering the LBS questions.  Kira has a helpful section on their website that explains in great details the technical step-by-step of recording video and what to do in case there are any technical issues.

Another big thing to look out for when preparing for the video interview is how unnatural it is to record yourself talking into your camera.  Everyone does selfie videos but this is quite a different experience!  

Make sure you do lots of practice runs to familiarize yourself with recording video without anybody else on the other end.

Voomer is a great way to get that practice since it was built from the ground up with this scenario in mind.

2020 LBS video interview questions

Questions on Voomer match what you’ll get on the LBS video interview and after going through a set of questions, you’ll get an artificial intelligence-powered report on your results with specific, actionable steps you can take to improve your performance.

Your response is broken down into multiple components and analyzed individually and then as a whole.  From delivery to content to body language and camera position.

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Interview Prep Tips

The Ultimate Imperial College MSc Kira Video Question Bank 2022

Introduction

Everything submitted. Application done. “Oh wait what?! There is some sort of video requirement?”. Yes, that’s right you’ve just remembered you have to complete a video interview (as Imperial College calls it) as part of your application to proceed – and you definitely don’t want this to derail your application.

We’ve researched an extensive, but not exhaustive, set of possible questions to help with your preparation – and guess what! All these prompts are built into Voomer’s AI-powered video assessment tools.

Imperial College London’s video interview structure

Imperial College Business School started using these video interviews as part of their admissions process some years ago, and the 2022 academic year is no different.

The way the video interview works is as follows:  A few weeks after you submit you application and you are successful in getting approved by the first stage of the admissions process, you will receive a video interview invitation by email.  

After receiving the invitation, you will have two weeks to complete the video interview – make sure you use that time to prepare with a platform like Voomer, don’t rush off and record your answers immediately.

The questions you’ll be asked fall into two categories.  The first category will be pretty straightforward questions about you, your interests, and your passions.  Admissions want applicants to have a chance to make their case in a more interesting medium such as video since the essays and test scores can be very dry.

The second category will be questions specific to the masters you are applying to.  For example, if you are applying for a marketing-related program, expect questions such as “what is your favorite brand and why”.  If you are applying for a finance-related program, questions such as “what is the latest innovation in the finance industry?”.

Which programs at Imperial use the video interview?

11 programs at the Imperial College Business School use the video interview for admissions.  Below is a list of them:

-MSc Business Analytics
-MSc Business Analytics (online delivery, part-time)
-MSc Economics & Strategy for Business
-MSc Finance
-MSc Financial Technology
-MSc Investment & Wealth Management
-MSc Innovation, Entrepreneurship & Management
-MSc International Management
-MSc Management
-MSc Strategic Marketing
-MSc Strategic Marketing (online, part-time)


Your question bank sample is on the way! You can practice live now at https://tryvoomer.com!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

Conclusion

Well, there you have it, our ultimate list of questions in your inbox for the Imperial College London MSc Kira video interview. If you feel we’ve left any out and would like us to update the list please email us: [email protected]

If you are curious about how Voomer’s AI-powered video assessment tools can help you to prepare thoroughly for your upcoming video essays click below to get started!