Interview Prep Tips

How to answer the LBS MBA video essay questions


LBS’s video essay has been around for a few years now and is an integral part of admission’s assessment of each candidate.  Read on to understand what LBS’s style is so you can get into that dream MBA.  Remember to practice your answers to the video essay and interview on a platform like Voomer.

Style guide

LBS has ranked consistently at the top of MBA rankings and that is in part due to its strong, vibrant culture.  Being aware of its culture when answering your video interview questions is key to a strong application.

  1. LBS is traditionally seen as a program focused on finance.  Though LBS obviously excels in other areas, if you have solid experience in finance or plan to take your next steps after graduation in finance, make sure to bring that up in one of your answers.
  2. The program tries to foster a strong sense of teamwork among the students.  That even comes through in the requirements for their application.  Bring up any particularly noteworthy team building experience in your responses.
  3. LBS makes a concentrated effort to be a global business school with global appeal.  If you have international work experience, you have to figure out a way to sneak that into one of your answers.

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LBS requires you to answer only two questions rather than the usual three that most other MBA programs require.

The first one is usually a variation on the usual “why do you want an MBA and why at LBS?” that you will see essentially at every MBA program you apply to.

The second one focuses a lot more on behavioral questions which I have written extensively about here.  For the likely questions that will be asked in the second question, you can take a look at another recent blog post of mine which contains many of the recently asked questions.


Stay humble, show admissions you did your research and try and highlight the occasions where teamwork was key to your success.  That is what the LBS MBA admissions team is looking for in the video essay and video interview responses.

The other extremely important thing is to practice.  Answering these questions as best you can takes some mental organization and preparation.

Use a platform like Voomer to prep for the essay and interview.  They use the same question bank as LBS admissions does and have AI-powered analysis tools that evaluate your responses so you can improve quickly.