Interview Prep Tips

The Ultimate Question Bank for INSEAD Kira Interview Prep 2022

Everything submitted. Application done. “Oh wait what?! There is some sort of  video requirement?”. Yes, thats right you’ve just remembered you have to complete a video assesment as part of your application to proceed – and you definitely don’t want this to derail your application.

We’ve researched an extensive, but not exhaustive, set of possible questions to help with your preparation – and guess what! All these prompts are all built into Voomer’s AI-powered video assement tools here.

OK so here we go! Brace yourself its a long list. As you know, there is much more to a strong performance than just being confident in potential questions – structure, performance, eye contact, vocal tone matter too – that’s why we created Voomer to empower you to communicate who you are more effectively.


INSEAD Kira Interview Question Bank

• Tell me about a time when you had to speak with someone that had an accent or couldn’t speak the same language as you. How did you adapt?

• What makes you a good candidate for INSEAD?

• Describe a time when you got a negative feedback from a supervisor/professor. How did it make you feel?

• What is a risk you have taken that backfired?

• What challenging goals have you set for yourself during your first year at INSEAD?

• What does diversity mean to you?

• Describe a time when understanding someone’s perspective helped you to understand them better.

• How would INSEAD MBA help you in your career objectives?

• What are you expecting to learn during your INSEAD MBA?

• How would you fight stereotypes in a work environment?

• What was the most interesting project you have worked on? Why was it interesting to you?


• How would you establish the foundations of your company?

• What is your management style?

• How did you build your international experience?

• Describe one situation where you faced an ethical dilemma? How did you resolve it? What factors did you consider while resolving it?

• One project which interested you the most and why?

• If you could teach a class on any topic, what would it be and why?

• Tell me what you like most about INSEAD.

• Give me an example of how you convinced your other team members.

• Give me an example of how you were attracted by culture from other countries.

• What are 3 key successful factors to be an entrepreneur?

Your question bank sample is on the way! You can practice live now at!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

• If you had an extra hour every day, what would you do with it?

• What word describes you best and why?

• Tell us about the first job you ever had.

• What’s the best book you have ever read and why?

• When you have a problem, who do you approach for advice and why?

• What accomplishment are you really proud of?

• What’s the best piece of advice you have ever received?

• If you could witness any event – past, present, or future, what would it be?

• Tell us about an organization or activity in which you have dedicated significant time. Why was it meaningful to you?

• Tell us about the most interesting place you’ve traveled to. What did you enjoy most about it?

• What invention during your lifetime has had the biggest impact on you and why?

• If money was not a concern, what would you do?

• What is the most meaningful thing anyone has done for you in your life?

• If you could live anywhere in the world, where would it be and why?

• What food do you like? Would you be able to eat that food everyday?

• How have you changed in the last 5 years?

• Who do you respect most and why?

• What is your favorite motto or quote and why?

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• What risk have you taken and what did you learn?

• What impact do you have on your co-workers?

• Describe someone you know who lives a meaningful life and why.

• Have you ever faced discrimination? How did you react?

• How do you keep track of your vision and the vision of your company?

• How do you keep abreast on the latest about INSEAD?

• You are leading a group project with a team who have never met each other and are from diverse cultural/professional/educational backgrounds. What is your strategy for how to foster a collaborative environment?

• How do you stay focused on your company’s vision?

• What skills do you think are necessary for an entrepreneur?

• What are some stereotypes about your culture and how do you feel about them?

• What do you do when someone comes to you with a problem?

• What’s your understanding of the INSEAD’s MBA programme you are applying to?

• Describe a time when understanding someone’s culture helped you understand their perspective better.

• Your new boss from a different culture is being offensive in the local culture. What will you do?

• Have you been criticized for a job you thought you did well? How did it make you feel?

• How would you approach your classmate who is having a hard time adjusting to a new culture?

• What are the challenging goals you have set for yourself during your year at INSEAD?

• How is the diversity situation in your current company?

• How meaningful should your career be to be considered successful?

• What will INSEAD give you that no other MBA program will?

• Describe a situation where your family/company has adopted something from a different culture and how has it impacted you (positive/negative).
• Why should INSEAD offer you admission?

• How would your colleagues describe your leadership style? Give an example.

• What are the most important values and ethics that you demonstrate as a leader? Give me an example of this in practice?

• In one minute tell me how INSEAD fits into your career plan?

• What do you feel is the biggest challenge when dealing with people from another culture?

• Tell me about a time when you received criticism on a piece of work you feel you have done very well. How did the criticism make you feel?

• Tell me about a time when you had to deliver bad news. What was your strategy?

• Tell me about a time you had an argument due to different culture. How did it make you feel?

• Describe a time when you creatively solved a situation.

• Why is cultural awareness so important in the workplace and the community?

• How do you challenge yourself at work?

• What will you do as a team leader, when a member continuously undercontributes to the team?

• What is “meaningful life” to you?

• Tell me about when you understand others’ perspectives by understanding their culture.

• What are the most important factors for successful entrepreneurship?

• What value in society is most important to you? How do you imcorporate it into your daily life?

• What are 3 characteristics of INSEAD that attracted you?

• Tell me about an experience living, travelling, studying or working abroad. What was this experience like for you?

• Tell me your views on shareholder wealth as a measure of a company’s success.

• What makes you better than other candidates?

• What are the keys to establishing and running a successful business?

• Describe a time you had culture shock.

Well there you have it, our ultimate list of questions for the INSEAD Kira interview. If you feel we’ve left any out and would like us to update the list please email us: [email protected]

If you are curious about how Voomer’s AI-powered video assessment tools can help you to prepare thoroughly for your upcoming video essays click below to get started!

Interview Prep Tips

How to answer the INSEAD MBA video interview questions


INSEAD’s video essay has been around for a few years now and is an integral part of admission’s assessment of each candidate.  Read on to understand what INSEAD’s style is so you can get into that dream MBA.  Remember to practice your answers to the video essay and interview on a platform like Voomer.

We recently made a video that goes over some of the things I’m going to discuss in this article.  Take a look at the video but read on for more!

Style guide

INSEAD is an interesting outlier in a sea of US business schools and so is their culture.  Being aware of its culture and setting up your answers to the video interview questions to match that culture is key to improve your chances of getting admitted.

  1. Geographic diversity is celebrated at INSEAD.  If you have personal experiences outside of your home country or you have multiple home countries, make sure to mention that in one of your responses.

2. If you’ve worked in a country that is not your home country, that also helps a lot with your case.  So make sure to try and bring that up.

3. INSEAD likes candidates that think outside the box.  When answering your video interview questions, mention any situation in which you had to figure out the solution to a problem through an unconventional way.


You’ll have to answer three questions drawn randomly from a question bank.  You have 45 seconds to prepare and 60 seconds to answer.

Your question bank sample is on the way! You can practice live now at!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

Most of the questions are behavioral, which means you have to draw from your past experiences and reply following the CAR structure.  I’ve written extensively about behavioral interview techniques here.


Stay humble, show admissions you did your research, and try and highlight the occasions where teamwork was key to your success.  That is what the INSEAD MBA admissions team is looking for in the video essay and video interview responses.

The other extremely important thing is to practice.  Answering these questions as best you can takes mental organization and preparation.

Use a platform like Voomer to prep for the essay and interview.  They use the same question bank as INSEAD admissions does and have AI-powered analysis tools that evaluate your responses so you can improve quickly.


Interview Prep Tips

INSEAD MBA application essay review

So you’ve decided to apply to an MBA, congratulations!  This is a great first step towards taking part in a transformative experience that will be with you for the rest of your life.

No matter what program you’ve decided to apply to, the application process usually follows the same steps:

  1. Prep for the GMAT or GRE and get a competitive score
  2. Write one or more compelling essays
  3. Collect and submit letters of recommendation, transcripts and an updated CV
  4. If the above three items paint an interesting picture, you’ll get invited to an interview

Today, we’ll talk about how you should think about your essays.

How do the INSEAD essays work?

INSEAD’s essays might seem overwhelming – you need to write three “motivational” essays and have the option to write a fourth.

Fortunately, those essays are relatively short.  The first and second ones are 500 and 400 words respectively.  The third and optional essays are limited to 300 words.

What should I write about in the INSEAD essay?

The answer to that question seems extraordinarily simple – just use the prompt that was given to you by the INSEAD admissions department.  Right?  Take a look at the prompts for the 2020 intake:

  1. First essay
Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (500 words).

2. Second essay

Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned (400 words).

3. Third essay

Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities (300 words)?

4. Optional essay

Is there anything else that was not covered in your application that you would like to share with the Admissions Committee (300 words)?

So I just answer those questions?

Yes, but do so in a way that you avoid the number 1 mistake we see applicants make over and over – repeating information already available somewhere else.

As part of your application, you’ve updated your CV – there is a lot of information on that document.  To name a few that you’d typically find on a CV, names of companies you’ve worked at, highlights of the results you managed to accomplish, your job titles, etc.

Does it make sense to repeat all of that on the essays?  Nope.

Do lots of applicants fall into that trap and repeat information already documented on their CVs?  Yep.

Do you think admissions likes to read essays that talk about things already discussed somewhere else in your application?  I’ll let you answer that one…

Writing the first two INSEAD essays

Notice how the first essay prompt uses the term “who are you as a person”.  The second essay prompt is also very broad.  That is a great clue that will help you write a truly impactful essay.

CVs are normally broken down into tightly timeboxed periods, mostly linked to job titles.  This makes telling stories about how you created value in ways that crossed departments, job titles, years, etc very hard in a CV.  So both essays should focus on that.

INSEAD MBA essay review. Don’t miss this important step.

You could talk about how you mentored someone over several years and how they grew.  Or how a project you started as an analyst at a company was built upon by others even as you moved to another department.

On those two questions, you want to tell admissions about things that the rest of your application cannot answer.

Your question bank sample is on the way! You can practice live now at!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

Answering the third and fourth INSEAD essays

Here the situation is very similar to the above point.  The prompts talk about your extra curricular activities and issues that have not been addressed in the rest of your application.

This is a great cue for us to go beyond your work experience and talk about the impact that your values have had in our personal lives.

So you could talk about how values guided you through a issue with your family, with a friend that needed help, etc.  Things that are impossible to capture in the rest of your CV or essays.

Conclusion and special offer – free INSEAD essay review

The INSEAD admissions department gives you the opportunity to branch out from your CV and work experience – take those opportunities.  It helps to make admissions life a lot easier and reading your essays more interesting – ultimately, improving your odds!

At Voomer, we are offering free INSEAD MBA essay reviews for a limited time.

Just use our MBA interview prep platform (also free!) and we’ll review one of your essays.

Questions on Voomer match what you’ll get on the INSEAD video interview and after going through a set of questions, you’ll get an artificial intelligence powered report on your results with specific, actionable steps you can take to improve your performance.

Your response is broken down into multiple components, analyzed individually and then as a whole.  From delivery to content to body language and camera position.

Interview Prep Tips

INSEAD MBA Video Interview Prep


INSEAD has been a pioneer in the use of video as part of the application process at their prestigious MBA program.

INSEAD made video a part of the admissions process back in 2016 and sources indicate that the relative importance of a candidate’s video submission has increased over time – a trend we see over and over across universities that use video in admissions.  Therefore, prepping thoroughly for INSEAD’s MBA video interview is a key part of a successful applicant’s journey.

Admissions staff at INSEAD value the video interview greatly since it allows them to get a better feel for who they are in an environment that is not as staged as an essay (which some candidates even outright hire ghostwriters to pen them a perfect essay) or relentlessly drilled as the face to face interview.  

We recently made a video that goes over some of the things I’m going to discuss in this article:

What to expect

Questions on the video interview tend to mix up classic MBA application questions (for example, “why do you want an MBA from INSEAD”, “what is your greatest achievement”, etc) with questions that would probably never make it to a formal face to face interview, such as “what is your favorite book?”.  This gives credence to what admissions has publicly stated as the purpose of the video interview – to simply get to know the applicant.

Recording the INSEAD video interview is a relatively straightforward process.  The interview is run on a platform managed by a company called Kira Talent.  You have to answer four questions – usually randomly drawn from a question bank.  Those questions are delivered in the form of a video recording, one at a time.  After hearing each question, the applicant has 45 seconds to prepare an answer and 60 seconds to respond.

INSEAD’s video interview prep is a key part of the applications process

To be absolutely clear: You only have one chance to record those answers!  There are no retries!  

Once you’ve recorded your answer there is no way you can record again.  The only exception is if there is a legitimate technical issue and the Kira staff verify that video was not captured or there was some other sort of problem.  If you ask INSEAD admissions to redo the video interview without a valid technical reason, your application will probably be flagged and not in a good way.

Your question bank sample is on the way! You can practice live now at!
We’ve not been able to send you a Question Bank, but at Voomer you can start practicing with these questions now.

How to prepare for INSEAD’s video interview

A good way to avoid stressing out due to technical issues is testing the Kira platform before you start answering the INSEAD questions.  Kira has a helpful section on their website that explains in great details the technical step-by-step of recording video and what to do in case there are any technical issues.

Another big thing to look out for when preparing for the video interview is how unnatural it is to record yourself talking into your camera.  Everyone does selfie videos but this is quite a different experience!  

Make sure you do lots of practice runs to familiarize yourself with recording video without anybody else on the other end.

Voomer is a great way to get that practice since it was built from the ground up with this scenario in mind.

2020 INSEAD video interview questions

Questions on Voomer match what you’ll get on the INSEAD video interview. After being shown questions and answering them, you’ll get an artificial intelligence powered report on your results with specific, actionable steps you can take to improve your performance.

Your response is broken down into multiple components and analyzed individually and then as a whole.  From delivery to content to body language and camera position, multiple data points are analyzed to ensure you have the best INSEAD video interview prep available.