The London Business School (better known by its acronym LBS) is one of Europe's most prestigious business schools. 90% of the class comes from outside the UK and on average, candidates have 5.5 years of work experience.
LBS introduced video as part of the application process at their MBA program around 2016. It has quickly become a key part of an applicant's submission package - a trend we see over and over across universities that use video in admissions. Therefore, prepping thoroughly for LBS’s MBA video interview is a key part of a successful applicant's journey.
Admissions staff at LBS value the video interview greatly since it allows them to get a better feel for who they are in an environment that is not as staged as an essay (where some candidates outright hire ghostwriters to pen them a perfect essay) or relentlessly drilled for as the face to face interview.
We recently made a video that goes over some of the things I'm going to discuss in this article. Take a look at the video but read on for more!
After you are done, make sure to swing by Voomer to practice for your interview and get AI-powered feedback on your answers.
What to expect
Questions on the video interview tend to mix up classic MBA application questions (for example, “why do you want an MBA from LBS”, “what is your greatest achievement”, etc) with questions that are highly focused on gauging the applicants capacity to work with a very diverse set of classmates, so expect questions such as “why is teamwork important?”. This makes sense since LBS admissions is trying to build extremely diverse cohorts. They are not trying to play tricks and ask "gotcha" questions, their intention really is to get to know you better.
Recording the LBS video interview is a relatively straightforward process. The interview is run on a platform managed by a company called Kira Talent. You have to answer two questions - usually randomly drawn from a question bank. Those questions are delivered in the form of a video recording, one at a time. After hearing each question, the applicant has 40 seconds to prepare an answer and 60 seconds to respond.
To be absolutely clear: You only have one chance to record those answers! There are no retries!
Once you’ve recorded your answer there is no way you can record again. The only exception is if there is a legitimate technical issue and the Kira staff verifies that video was not captured or there was some other sort of problem. If you ask LBS admissions to redo the video interview without a valid technical reason, your application will probably be flagged and not in a good way.
How to prepare for LBS's video interview
A good way to avoid stressing out due to technical issues is testing the Kira platform before you start answering the LBS questions. Kira has a helpful section on their website that explains in great details the technical step-by-step of recording video and what to do in case there are any technical issues.
Another big thing to look out for when preparing for the video interview is how unnatural it is to record yourself talking into your camera. Everyone does selfie videos but this is quite a different experience!
Make sure you do lots of practice runs to familiarize yourself with recording video without anybody else on the other end.
Voomer is a great way to get that practice since it was built from the ground up with this scenario in mind.
2020 LBS video interview questions
Questions on Voomer match what you’ll get on the LBS video interview and after going through a set of questions, you’ll get an artificial intelligence-powered report on your results with specific, actionable steps you can take to improve your performance.
Your response is broken down into multiple components and analyzed individually and then as a whole. From delivery to content to body language and camera position.