INSEAD has been a pioneer in the use of video as part of the application process at their prestigious MBA program.
INSEAD made video a part of the admissions process back in 2016 and sources indicate that the relative importance of a candidate's video submission has increased over time - a trend we see over and over across universities that use video in admissions. Therefore, prepping thoroughly for INSEAD’s MBA video interview is a key part of a successful applicant's journey.
Admissions staff at INSEAD value the video interview greatly since it allows them to get a better feel for who they are in an environment that is not as staged as an essay (which some candidates even outright hire ghostwriters to pen them a perfect essay) or relentlessly drilled as the face to face interview.
We recently made a video that goes over some of the things I'm going to discuss in this article:
What to expect
Questions on the video interview tend to mix up classic MBA application questions (for example, “why do you want an MBA from INSEAD”, “what is your greatest achievement”, etc) with questions that would probably never make it to a formal face to face interview, such as “what is your favorite book?”. This gives credence to what admissions has publicly stated as the purpose of the video interview - to simply get to know the applicant.
Recording the INSEAD video interview is a relatively straightforward process. The interview is run on a platform managed by a company called Kira Talent. You have to answer four questions - usually randomly drawn from a question bank. Those questions are delivered in the form of a video recording, one at a time. After hearing each question, the applicant has 45 seconds to prepare an answer and 60 seconds to respond.
To be absolutely clear: You only have one chance to record those answers! There are no retries!
Once you’ve recorded your answer there is no way you can record again. The only exception is if there is a legitimate technical issue and the Kira staff verify that video was not captured or there was some other sort of problem. If you ask INSEAD admissions to redo the video interview without a valid technical reason, your application will probably be flagged and not in a good way.
How to prepare for INSEAD's video interview
A good way to avoid stressing out due to technical issues is testing the Kira platform before you start answering the INSEAD questions. Kira has a helpful section on their website that explains in great details the technical step-by-step of recording video and what to do in case there are any technical issues.
Another big thing to look out for when preparing for the video interview is how unnatural it is to record yourself talking into your camera. Everyone does selfie videos but this is quite a different experience!
Make sure you do lots of practice runs to familiarize yourself with recording video without anybody else on the other end.
Voomer is a great way to get that practice since it was built from the ground up with this scenario in mind.
2020 INSEAD video interview questions
Questions on Voomer match what you’ll get on the INSEAD video interview. After being shown questions and answering them, you’ll get an artificial intelligence powered report on your results with specific, actionable steps you can take to improve your performance.
Your response is broken down into multiple components and analyzed individually and then as a whole. From delivery to content to body language and camera position, multiple data points are analyzed to ensure you have the best INSEAD video interview prep available.